Originally created to replace the litany of flyers for various Booksource programs—distributed at trade shows and school visits (field reps). The addition of a mail panel allows bids/contracts and inside sales to reach open territories in their campaigns.
This is the first time the client (wholesaler) has communicated a "solution" to address school district pain points, and it can be modified to include new programs as they are developed (ex. Curriculum Instruction / Integrate).
12-page self-cover; 14.5" x 9.5" flat; finishes to 7.25” x 9.5” (half-fold); 4CP + OA satin aqueous outside cover; 2-sided w/ bleeds; 100# Cougar Smooth Text; trim, gather, saddle stitch.